branding
I designed and developed the Film AlUla logo when it was first launched. Utilising the forms of various historic sites within the region as inspiration, this geometric version of passageway openings and doorways became the logo mark.
I designed materials and implemented this new branding across all materials ranging from magazines to paid ads to event branding.
Production Guide
A 160 page book to promote the region of AlUla to film makers of the world. This was the first of its kind for this part of the world and was used heavily at international film festivals to promote this region of Saudi Arabia. This book was one of the leading pieces produced to showcase the new branding for Film AlUla which I also developed.
This production guide was made in English and Arabic, which represented a technical challenge not just in translation but in design too.
This book was printed and used online. It was made on heavy stock and intended to be used as a coffee table book, hence the square design which gives a tactile weighted appearance.
